Alda has more than twenty years production experience in the world of television and stage events. Her attention to detail when dealing with schedules and budgets makes her invaluable to any production team.

In 2002 Alda was responsible for the youth development of the WAM! (Wax, Arts and Music) festival in Sasolburg.

Alda gained immeasurable production experience working in 13 African countries, France and the USA.

Alda joined Jan Malan in 1995 and assisted Jan in the conceptualization of Face of Africa in late 1996. She was the Producer on Face of Africa and Africa Designs and also headed up the Umzingeli Model training and career management centre.